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First Responder Marketer Starter Kit

Build a High-Performing First Responder Rewards Program

This starter kit will arm you with key demographic details & shopping preferences, a step-by-step guide for launching a rewards program, and best practices from leading brands.


First Responder Demographics & Shopping Preferences

Learn more about the first responder community, including a population breakdown, family status, age, geographic location, spending power, and shopping preferences.

IDme Marketing to the The First Responder Community infographic
How to Launch a First Responder Rewards Program
Step-by-Step Guide

How to Launch a First Responder Rewards Program

Uncover best practices for creating a rewards program and see examples of program design, integration and activation from leading marketing teams and brands.

Calendar Previews

Key First Responder Events & Holidays

Keep tabs on all important dates for the military community so you can run promotions and campaigns when they’re looking for special offers.

Case Study

Protecting Exclusive Community Offers for Military, First Responders, and Students

MooseJaw, an online and brick-and-mortar outdoor apparel company, sought to better serve their target audiences — military, first responders, and students. However, they lacked the proper tools to safeguard these discounts. This is where ID.me made its grand entrance.

IDme MooseJaw Case Study Image