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First Responder Marketer Starter Kit

Build a High-Performing First Responder Rewards Program

This starter kit will arm you with key demographic details & shopping preferences, a step-by-step guide for launching a rewards program, and best practices from leading brands.

Infographic

First Responder Demographics & Shopping Preferences

Learn more about the first responder community, including a population breakdown, family status, age, geographic location, spending power, and shopping preferences.

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IDme Marketing to the The First Responder Community infographic
How to Launch a First Responder Rewards Program
Step-by-Step Guide

How to Launch a First Responder Rewards Program

Uncover best practices for creating a rewards program and see examples of program design, integration and activation from leading marketing teams and brands.

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Calendar Previews
Calendar

Key First Responder Events & Holidays

Keep tabs on all important dates for the military community so you can run promotions and campaigns when they’re looking for special offers.

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Case Study

Protecting Exclusive Community Offers for Military, First Responders, and Students

MooseJaw, an online and brick-and-mortar outdoor apparel company, sought to better serve their target audiences — military, first responders, and students. However, they lacked the proper tools to safeguard these discounts. This is where ID.me made its grand entrance.

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IDme MooseJaw Case Study Image

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Resources
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