White Paper

The Power of Identity for Marketers

June 15, 2017

By: ID.me

Exclusive discounts allow retailers to narrowly target large and influential consumer groups in marketing. Groups like the military community, teachers and educators, university students, first responders, government employees, and senior citizens all wield high purchasing power. These discounts encourage customers to complete their purchases, increase their average order value, and cause consumer groups to return to that retailer again and again.