Join Forces With ID.me To Grow Your Business

Verify customer eligibility for exclusive offers and activate programs to reach the ID.me verified first responder community.

3.8 million First responder verifications in 2021 in a dark gray circle with circular images of first responders around it

Gain Access To Our Powerful First Responder Network

600+ BrandsPartner With ID.me To Protect Their Exclusive Offers

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Harness the expansive ID.me First Responder Community to scale your brand and accelerate revenue

ID.me Verified Users Get:
Creating Direct Value for Your Business:
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Increased Demand Generation

More awareness of your brand within a specific Community

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Higher Conversion Rates

Preverified Community users convert at higher rates

Ending with a Win-Win for Special Communities and Your Brand:

Marketing Programs Driven By Community Verification Deliver Measurable Results

Accelerate Revenue
Case study: Moosejaw
Reduce Identity Fraud
Attract New Customers
Case study: Under Armour
Increase Conversions
Case study: Every Man Jack
Amplify Marketing ROI
Case study: The Ridge
Decrease Verification Costs
Case study: UNTUCKit

Accelerate Revenue

Case study: Moosejaw

“ID.me helps us to better serve first responders, students, and the military. We have seen a huge growth in revenue and customer acquisition with ID.me. The overall AOV of customers verified with ID.me is 43% higher than our overall AOV. In one quarter, we saw a 5.4x ROI.”

Reduce Identity Fraud

“Our customers who fall into the ID.me groups (military, first responders/healthcare workers, teachers) are among our best customers. ID.me has provided us with an opportunity to easily reward those customers with a discount while ensuring that only verified members of the groups are granted access.”

Attract New Customers

Case study: Under Armour

Learn how Under Armour deployed ID.me’s technology to confirm the eligibility of military, veterans and first responders for special promotions. 

  • 30% growth in affiliate program revenue
  • 70% of users verifying at checkout were first-time customers

Increase Conversions

Case study: Every Man Jack

Learn how ID.me helps Every Man Jack extend offers to the military.

  • 25% conversion rate for verified users

Amplify Marketing ROI

Case study: The Ridge

Learn how The Ridge uses ID.me’s marketing levers and distribution channels to reach military, nurse and first responder communities.

  • They saw over 2x ROI from their paid placement in the multi-merchant newsletter.
  • By directly connecting with an engaged audience, they saw an explosive 800% increase in verifications and users in their first year alone.

Decrease Verification Costs

Case study: UNTUCKit

Before ID.me, UNTUCKit was paying for failed and unused verifications. See how the company significantly cut costs by only paying for successful verifications.

  • 7% month-over-month increase in revenue

Amplify Your First Responder Offer With ID.me

ID.me drives top-of-funnel demand with verified users who have opted-in to receive messages on discounts they are eligible for through a multi-channel affinity marketing program.

ID.me Shop

Activate your promotion on ID.me Shop for direct exposure to our first responder Community.

  • Consistently ranks in top 3 organic search results for first responder discount-related keywords
Carhartt and Reebok Exclusive Discount Offers for First responders
IDme email marketing for first responders

Email Marketing

Promote your first responder offer through our first responder newsletter or send a dedicated email featuring only your personalized brand message.

ID.me Insider

Publish a custom blog post advertising your first responder offers on the ID.me Insider blog containing lifestyle content, tips and offers for the Community.

  • Dedicated blog post
  • Multi-merchant blog post
  • Advertising within blog
IDme insider shop webpage
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Learn How To Win With First Responder Communities

First Responder Marketing Starter Kit

Explore ID.me insights on first responder audiences and learn how to launch a high-performing first responder rewards program with our step-by-step guide for marketers.

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Hear From Our Loyal First Responder Community

“Being a first responder can be a thankless job. I am filled with gratitude for the companies that extend these great deals to us. It makes me feel appreciated.”

Joe Saldivar Jr.
Deputy Constable for 5 years and police officer for 8 years

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Unlock The Revenue Potential
Of Communities